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Evidence Guide: PUADEFPR306B - Obtain images suitable for publication within Defence

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PUADEFPR306B - Obtain images suitable for publication within Defence

What evidence can you provide to prove your understanding of each of the following citeria?

Identify/locate sources for potential images

  1. Direction from the senior reporter or editor is sought on the specific requirements as to image type and style
  2. A network of image sources is established and maintained
  3. A library of professional publications is maintained
  4. Trends in reader interests are identified and recorded
  5. Images are assessed for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated
  6. Captions are detailed and recorded
Direction from the senior reporter or editor is sought on the specific requirements as to image type and style

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A network of image sources is established and maintained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

A library of professional publications is maintained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Trends in reader interests are identified and recorded

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Images are assessed for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Captions are detailed and recorded

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify relevant public affairs objectives

  1. Public affairs objectives and constraints are identified and factored into planning
  2. Client needs are identified and factored into planning
Public affairs objectives and constraints are identified and factored into planning

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Client needs are identified and factored into planning

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage sourced images

  1. Sourced images are filed and managed to preserve their value and usefulness in the short and long term
  2. Images are returned to the source if so requested and are packaged and handled with due deference to their value to the owner
  3. Authorisation is obtained in advance to pay a fee for sourced images
  4. Payment for authorised fee is processed
Sourced images are filed and managed to preserve their value and usefulness in the short and long term

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Images are returned to the source if so requested and are packaged and handled with due deference to their value to the owner

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Authorisation is obtained in advance to pay a fee for sourced images

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Payment for authorised fee is processed

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manipulate sourced images

  1. Hard-copy images must be converted to electronic format before publication
  2. Colour corrections, dots per inch and relevant adjustments are made to electronic files
Hard-copy images must be converted to electronic format before publication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Colour corrections, dots per inch and relevant adjustments are made to electronic files

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to identify and source images that are suitable for incorporation within a Defence publication.

Reporters must at all times demonstrate an awareness of current affairs, Defence issues and public relations objectives and conduct themselves in a fair and professional manner with full regard to privacy, defamation, copyright and other legal concerns.

Consistency in performance

Competency should be demonstrated over time and under a range of deadline pressures that are both controlled and uncontrolled.

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in an office and under operational conditions, or in a simulated environment. Simulation should re-create realistic office and operational scenarios in a wide range of situations that may be encountered by the Defence reporter and should cover all of the critical aspects of evidence.

Specific resources for assessment

Access to:

email and internet

computer equipment and specialist image manipulation software.

Guidance information for assessment

Information that will assist or guide assessment will be written during Phase II of the Review of the PUA00 Public Safety Training Package.

Required Skills and Knowledge

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

communicate effectively with ADF and civilian personnel when acquiring images

use in-service computers and specialist software

identify newsworthy opportunities

acquire images from a range of internal and external sources and in a wide range of formats

Required Knowledge

image newsworthy

types of image publications prefer for particular stories (eg left facing, right facing, vertical or horizontal images)

technical photographic knowledge (eg the effects of light, exposure, flash and climate on photographs)

use of computers and specialist software to manipulate images in electronic format

ADF public affairs objectives and the characteristics of Defence public affairs organisations

Defence News Editorial Board guidelines

Australian Journalists Association Code of Ethics

relevant legislation

Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Images may include

Photographs that directly or indirectly illustrate stories and are suitable for commercial reproduction

Drawings or paintings sourced from libraries, galleries or other repositories or commissioned specifically for the story

Maps, charts or related sketches from a variety of sources

Line drawings, diagrams, cartoons from a variety of sources

Images that can be used in newspapers, magazines and on internet web sites

Image sources may include

Defence photographers

Image libraries, internal and external to defence image libraries

Museums, galleries, libraries and other institutions

Newspaper or publishers' offices

Internet

Artists, cartoonists or other specialists

Map stores or cartographers

Newsworthy issues may include

Information likely to appeal to readers because it is topical, different, unique or relevant to them

Caption details may include

Name, rank, appointment and unit of the person(s) in the photograph

Date, time and place of the depicted image

Activity details

General background to the activity

Methods of return may include

Email

File transfer protocols

Post

Hand delivery